Facial recognition is a growing form of biometrics used to identify and authenticate persons in a wide range of industries. With the widespread usage and acceptance in immigration systems, and secured identity card systems, biometrics is now expanding into commercial applications (e.g. banking, retail etc.).
Facial recognition can be used for various applications and scenarios such as:
Access control and attendance tracking for staff and visitors in different areas
Workstation/console login for more secured access
Customer authentication for transactions as a 2nd factor on different channels of financial institutions
Seamless online transaction experience using facial recognition for payment authentication
For safety reasons; monitoring for individuals on watch lists or tracking people who loiter on the premises
Fraud prevention
Tailored advertising signage and marketing material using facial recognition to understand the age and gender of patrons
Commercial Applications Examples:
Banks:
Roll-out of a facial recognition system at OCBC Bank’s Holland Village branch to identify Premier Banking customers. OCBC Bank is one of the first in Singapore’s banking sector to adopt such a system as part of its digital efforts to improve service excellence.
Retail Space
- One of the UK’s largest high-street retailers having major problems with shrinkage, loosing multiple millions in London alone from theft has nationwide FRS deployment plan. Supplier - NEC.
Hospitality
- Lemon Tree Hotels aims to use FRS for creating a positive experience for their customers. Supplier - NEC.
Retail LP
One of the UK’s largest high-street retailers Have major problems with shrinkage, loosing multiple millions in London alone from theft (Loss Prevention Team) A significant percentage of this theft comes from known offenders working as part of highly organized gangs Trialed other vendors and found facial recognition was not working for them (around 17% hit rate)
Trialed NEC and saw the hit rate move to approximately 85% Currently in the process of rolling out to 25 stores in London, with a nationwide deployment planned for Q4 2016.
Retailers
Large Mall in Plovdiv Bulgaria The system is used in co-operation with Police to prevent theft. System is state of the art with Bosch cameras set up in pairs on all main entrances. Dispatcher room uses video wall to display alerts. Solution is deployed and maintained by main Integrator of NEC in Bulgaria. System was deployed in May 2016 Mall owners plans to deploy solutions in other sites across the region.
